There are many differences between B-end products and C-end products. This article will summarize the differences between the two in terms of demand. It is also at the request of readers to help you make a comprehensive review, and at the same time, it will analyze why these characteristics occur. , and what are the inspirations for our work based on these characteristics. 1. Strong business drivers 1. Phenomenon It means that the main demand of most B-end products comes from the business side,
driven by business, and business-led. Unlike C-end products, product managers have great autonomy over demand and can lead demand based on personal understanding. Even including the iteration rhythm, some business parties will intervene. This is also the main b2b data reason why many B-end product managers lack a sense of achievement and feel that they are tool people. Of course, there are also a small number of B-end products that do not have a clear business owner. These products have relatively weak business-driven characteristics and have more room for product managers to play.
However, the number of such products is small, and they are not the main business area, so it is generally difficult to become a rigid demand. 2. Reason The fundamental reason is that the B-side products are designed to solve a certain or a certain type of specific business field problems in the organization, and the business side is the closest to the business and the user, so who can better understand the user and who can truly solve the user. From the point of view of the problem, it is normal for the business side to drive the product requirements, not according to the function. The second is company characteristics. If the company is a strong business-driven company, then this feature is very obvious. If the company is more focused on products, then this feature is relatively weak.